Inspire people of all ages and backgrounds to enjoy culture and the arts.

We will inspire people to engage with arts and culture, both by attending events and by taking part in creative activities. We will make sure creative opportunities are open to everyone across our diverse communities.

Invest in the Island's creative community for success and sustainability.

For the Isle of Man to stand out on the international stage, it’s essential that we know who we are, where we’ve come from, and where we’re going.

Arts and culture are at the heart of the stories that shape our communities, and they create the opportunities that will shape our shared future. In demonstrating that arts and
culture belong to everyone, we will help unlock the creativity that’s in us all.

Promote our unique Manx culture and distinctiveness as central to the Island's image, nationally and internationally.

We will support and stimulate artistic and cultural excellence, enabling pathways to success. We will develop partnerships and build professionalism to make sure projects and
programmes are as effective as possible and achieve value for money.

Champion the arts and culture as fundamental to our wellbeing and sense of place.

It’s well recognised that good health goes many levels deeper than the physical. The World Health Organisation defines it as a complete state of physical, mental and social
wellbeing, not merely an absence of disease or infirmity. Arts and culture play an important part in our wellbeing, while the places we live and work in are fundamental to our quality of life.

Our uniquely beautiful landscapes and attractive towns, villages and ports inspire residents and visitors alike. Taking part in creative and cultural activities helps us to connect with ourselves, with each other and with our communities. All these things underpin our confidence, sense of self, sense of belonging and our enjoyment of life.

Inspire and enable people to explore new horizons through innovation, media and technology.

Technology is a thread that runs through all the other ambitions in this strategy, because it opens doors and creates opportunities for audiences and practitioners at
a global level. We will work to harness the power of the latest technologies, connecting the Isle of Man to the excitement of emerging possibilities.